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Corporate Identity, Digital Marketing, Marketing, Product Marketing, Social Media Marketing

Do SMBs need branding and what is it?

  • August 5, 2020
  • Posted by author-avatar Maurice
  • 0 comments
What is branding and do SMBs need it?
04 Aug
3 features that form the corporate identity of a business In this blog I will tackle 3 important questions when it come...

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Business Plan, Go-To-Market, Product Marketing, Start-up

What Problems Do You Solve?

  • July 10, 2020
  • Posted by author-avatar Maurice
  • 1 comment
What problems do you solve?
28 Jul
Questions to Think about When you Launch your Product or Service   What Problems Do You Solve? More specificall...

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Customer Succcess, Product Marketing, Start-up, User Onboarding

4 Steps to Create the Most Helpful Customer Guide

  • July 1, 2020
  • Posted by author-avatar Maurice
  • 0 comments
21 Jul
If you are about to launch a new product or introduce the next generation of an existing product, this is for you. Fi...

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Business, Go-To-Market, Marketing, Product Marketing, Start-up, Start-up

6 Questions to ask before you go to market

  • July 10, 2020
  • Posted by author-avatar Maurice
  • 0 comments
go to market
11 Mar
Creating a go-to-market (GTM) campaign can at times be a confusing process, as it will demand that you follow some clear...

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Customer Succcess, Go-To-Market, Start-up, User Onboarding

Help! – I Have a New User!

  • July 10, 2020
  • Posted by author-avatar Maurice
  • 0 comments
help your new users!
14 Jan
You have a new user for your software or your app. That’s great! But are you there for them? What may be just another...

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Customer Succcess, Product Marketing

User Centricity – Or: How to package for sex, drugs and rock’n’roll

  • August 14, 2020
  • Posted by author-avatar Maurice
  • 0 comments
User Centricity
14 Apr
In the software world, feature lists still dominate the packaging meetings. How many features do I put in which pa...

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