Digital Marketing, eCommerce, Search Engine Optimization SEO, Website

Setting up your SEO for Google Ads: the ultimate guide (Includes a 10-step action plan)

SEO for Google Ads: the ultimate guide
If you want to win with Google Ads, you need to set up your SEO correctly. We’ll show you how!

The Benefits of SEO for Google Ads

SEO is definitely something you should consider if you’re looking to get the most out of your Google Ads campaign. SEO stands for search engine optimization, and it’s a way of improving your website’s visibility on search engines like Google. There are several benefits to using SEO with Google Ads, including:

  • Improved rankings: With SEO, you can improve your website’s rankings on Google and other search engines. This means that more people will see your ads and be able to click through to your website.
  • Increased traffic: When your website ranks higher on Google, you’ll see an increase in traffic. This means that people will be more likely to click on your ads and convert into customers.
  • Lower costs: With SEO, you can often lower your Google Ads costs by targeting the right keywords. This means that you’ll spend less money for each click on your ads but still see a good conversion rate.
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How to set up your SEO for Google Ads account

If you’re looking to set up your SEO for Google Ads, there are a few things you’ll need to consider. First, you’ll want to ensure your website complies with Google’s guidelines. This means having a mobile-friendly design, using relevant keywords, and including quality content. Second, you’ll need to set up an AdWords account and connect it to your website. Finally, you’ll need to start bidding on keywords and setting up your targeting settings. Once you’ve done all that, you’re ready to start seeing results!

What keywords to target

If you’re running Google Ads, you must ensure your SEO is on point. Here’s why: SEO is about making your site as visible and relevant as possible to search engines. And what do search engines care about most? Relevancy and visibility. So if you can make your site more visible and relevant, you’ll be more likely to win with Google Ads. There are a few key ways to do this: First, make sure your site is well-optimized for the keywords you’re targeting. This means having great content that includes those keywords and making sure your site’s design and architecture are up to par. Secondly, build your link profile by getting high-quality links from other websites. This will help improve your visibility and relevancy in the eyes of search engines. Finally, focus on creating a great user experience. This means having a fast, easy-to-use website that provides value to users. If you can do these things, you’ll be in a great position to win with Google Ads.

How to write ads that convert

You must set up your SEO campaign correctly to win at Google Ads. If you want to get conversions, you need to ensure that your ads are well-written and persuasive. It would be best if you also targeted the right keywords so that your ad appears in front of the right people. And finally, you need to track your results so that you can continually improve your campaigns. With the right approach, you can write ads that convert and keep your costs down permanently.

Testing and tracking your results

If you’ve been looking into Google Ads, you may have seen many different factors to consider to make your campaign successful. But one of the most important things to remember is testing and tracking your results. You can’t just set up your SEO and then leave it be – you need to continually monitor your progress and see what’s working and what’s not. Fortunately, many tools are available to make this process easier. Google Analytics is an excellent option for tracking your traffic, and it can also help you see which keywords are performing well. Another tool to consider is A/B testing, which allows you to test different versions of your ad campaigns to see which ones are more effective. By taking the time to test and track your results, you can fine-tune your campaigns for better success.

Here is your 10-step action plan:

Search engine optimization (SEO) effectively lets your business be seen online. It can help you increase your visibility and reach a larger audience, which in turn can help you grow your business.

To get started with SEO today, there are ten essential steps that you should take:

  1. Generate relevant keywords – Before beginning your SEO campaign, it’s essential to generate relevant keywords that will help drive traffic to your website. You can use keyword research tools like Google Ads Keyword Planner to find the best keywords for your business.
  2. Optimize for search engines – Once you have identified the most high-value keywords for your business, it’s time to start optimizing for the search engines. This includes ensuring you have optimized page titles, meta descriptions, and content containing those keywords.
  3. Analyze customer insights – Knowing who your customers are and what they want is vital when it comes to SEO success. Use analytics tools like Google Analytics or Facebook Insights to gain valuable customer insights that can help you determine how best to optimize for them.
  4. Focus on content quality – Quality content is essential for SEO success. Focus on creating informative, engaging, and helpful content so that visitors will stay longer on your site and be more likely to convert into customers.
  5. Monitor rankings regularly – You should monitor rankings regularly so you can see how well your SEO efforts are working and what adjustments need to be made along the way. Tools like Moz or SEMrush can help with this process by providing detailed reports about where you rank in different search results pages (SERPs).
  6. Utilize social media – Social media is another excellent way to reach potential customers and engage with them directly online. Make sure you’re using all available social platforms to maximize exposure and build customer relationships over time.
  7. Keep up with algorithm changes – Search algorithms change often, so it’s crucial to stay up-to-date on the latest algorithm updates from Google and other search engines to ensure that your website is constantly optimized correctly according to their rules.
  8. Invest in link building – Link building is an integral part of any successful SEO campaign. It helps build credibility with search engines and drives traffic back to your website from other websites linking to yours.
  9. Regularly update website content – Content should be updated periodically to remain fresh and relevant for users who come across it via search engine queries or through other means such as social media sharing or link-building campaigns.

Track progress & adjust strategies accordingly – As always, tracking progress & changing strategies are critical components of any successful SEO strategy. Be sure to track metrics such as organic traffic & conversions to understand where improvements need to be made & where further investments need to be made in order to maximize ROI & overall success of campaigns.


How does this work for you? Let me know by leaving a comment or by getting in touch.


About Maurice

Maurice Hofmann is a serial entrepreneur, marketing and digital marketing specialist, who is known for his innovative drive as well as his ability to lead cross functional teams to achieve the highest level of success. In his 20 year spanning career, he has experienced all aspects of marketing, working in various global roles spreading across TV production, Army ‘Psychological Operations, as an owner of a Brand Experience agency or as a leader of marketing departments for several software companies, start-ups and as a M

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